Ok
Editable format (Word)
Ok
Clear, easy to follow structure
Ok
20+ strategic questions

Look Sharp. Get Buy-In. Move Forward Faster.

Prepare your opportunities with clarity and structure, so stakeholders align faster and decisions happen sooner — not after another round of debate.

Ok
Frame opportunities in a way that earns trust, not confusion
Ok
Lead more focused conversations with stakeholders
Ok
Save time by preparing faster and more effectively for meetings
Ok
Avoid wasting resources solving the wrong problems.

What You’ll Find Inside the Brief

Opportunity Statement Template

A structured, fill-in-the-blanks template to craft a clear and concise opportunity statement that connects customer needs with business value.

Opportunity Background & Business Context Prompts

5 key strategic questions to help you articulate the problem, background, constraints, and context — making it easy to communicate why this matters now.

Business Goals / Vision Section

Clarifies business objectives, desired impact, and how success will be measured — ensuring alignment between opportunity and strategy.

Customer Context Section

Focused prompts to ensure you truly understand the customer segment, their pain points, validated insights, and key assumptions.

Amazing facilitators use our KITS!
No items found.

You asked.
We answered.

If you have any other questions or feedback, please contact us and we'll get back to you shortly.

Contact us
Arrow Icon Right

Who is the Strategic Opportunity Brief for?

This brief is designed for corporate entrepreneurs, product teams, innovation leads, and facilitators who want to clarify opportunities before they pitch, prioritize, or build. If you need to align stakeholders around what’s worth solving — this is for you.

Arrow Icon Right

What if I already have an idea?

Perfect. This brief helps you sharpen it. It’s not just about brainstorming ideas — it’s about testing if your opportunity is worth pursuing now, aligning your thinking, and preparing for the next decision.

Arrow Icon Right

Is this only for big companies?

No. Whether you’re a solo founder or part of a large team, this brief works at any scale. It’s about clarity, not company size.

Arrow Icon Right

Why do I need this?

Ever pitched an idea and heard: “But why this now?” “Who’s it really for?” “What’s the impact?” That’s not them being difficult. That’s them asking for clarity. The Strategic Opportunity Brief helps you answer these questions upfront — so you don’t lose momentum in the room.

The Strategic Opportunity Brief
€ 19 EUR