It's optimal when the product vision is merely an idea voiced by a leader, yet it remains unseen and not fully understood by the team or when there is a disconnect among stakeholders about the product's trajectory, priorities, and goals.
Here are more specific scenarios:
Not all design sprints are equal. We've refined the classic Google Ventures process, originally designed for startups, to suit the complex environments of larger organizations and the challenges they pose.
Limited availability of key stakeholders, conflicting priorities, unclear problems and rigid workflows are just a few.
Our approach avoids these pitfalls. We will do the heavy lifting, the groundwork, setting the stage to ensure your team shines and does what they do best: solve the problem. Depending on availability, your team will only be required for two to four days, and in the background, our experts will do the rest.
The Right Problem
We ensure that your team tackles a 'real' problem that aligns customer needs with business objectives. Demonstrating the ROI of your efforts will never be as clear.
Customer research, analytics, expert opinions - we'll look at your data and beyond to extract insights that drive innovative thinking, free from bias and groupthink.
Your best people work in silos. We will break them to assemble your team of diverse experts, each bringing unique perspectives to find a breakthrough solution.
Egos, pressures of results, and time constraints can impede success. Our facilitators guide your team in overcoming these challenges, fostering teamwork and collaboration.
We begin by understanding your specific goals and desired outcomes. We then present our approach, ensuring it aligns with your vision, thereby setting the stage for an effective and result-oriented engagement.
We dive deep into your current status, analyzing existing data and identifying your customers' unmet needs. In this phase, we will define the Sprint Challenge in the clear format of a Problem Statement. All these insights are consolidated into the Design Sprint Brief and visualised in powerful diagrams, which your team will work with during the sprint.
Team Onboarding & Logistics
As with all things in life, preparation is key. We collaborate with your team to prepare for the sprint, optimizing everyone's time and effort. This stage involves assembling and onboarding the right mix of experts, recruiting customers for prototype testing, and organizing all logistics – from the sprint space (physical war room or virtual digital boards) to essential supplies and refreshments.
Design Sprint Workshop: Remote or In-Person
Under the guidance of our seasoned facilitators, your expert team will rapidly progress from problem to a customer-tested prototype in just four days.
After the design sprint concludes, our facilitators meticulously document the entire journey. The comprehensive Replay Report encapsulates all activities, outcomes, and user testing results, presenting a vivid narrative of the sprint. This report distils key learnings and actionable insights, guiding your senior stakeholders in making informed next steps.
RGAX - Building an Internal Innovation Powerhouse
RGA, a global reinsurance leader, transformed with design sprints, embedding them as a core innovation framework, a change management feat w