1-day training

Problem Framing Training

A hands-on training to uncover new business opportunities, pinpoint core problems and gain stakeholder aligment.

1-day immersive workshop
Available in-person and online
Data vizualisation techniques
3000 people chose this training
Top trainers with +10y expertise

Problem Framing is a focused workshop that brings together key stakeholders, encourages data-driven decision-making, and ensures that the team's efforts are aligned with the overall business objectives.

The Problem Framing Method

Who is this training for?

Problem Framing is for doers looking to secure stakeholder buy-in.

Product Managers
R&D Teams
UX Designers
Business Teams
Innovation Teams
Marketing & Sales Professionals

+anyone who wants to grow their product or discover new business opportunities!

What to expect

Become a Decision-Making Expert in just 1-day

Our training program encapsulates over ten years of our consulting expertise in tackling diverse challenges, including market expansion and resilience building. It includes real-world case studies from our projects with major companies like Siemens Energy, RGAx, eBay, Redbull, and eBay. These examples will illustrate how our methods have effectively addressed complex issues and spurred innovation. You'll gain insights into applying these tested strategies to your own work.

Interactive-style teaching
Group & individual activities
Exciting hands-on exercises
Data interpretation & visualisation
Led by highly experienced professionals
Real-life case studies
Debriefs & Key takeaways
Insights for practical application

Key scenarios for applying Problem Framing at work

This simple approach transforms complex problems into manageable tasks. The following scenarios showcase how Problem Framing can be applied in diverse professional contexts - from product development to operational efficiency.

Choosing the right features.
When a product development team is overwhelmed by too many feature choices for a product roadmap and is stuck in endless debates.
Finding the best customer group.
In a strategy session, when key stakeholders are unsure about which customer segment to target first with a new value proposition.
Finding real-world uses for new tech.
When there's enthusiasm in the R&D team about a new technology but uncertainty about its practical applications.
Improving workflow & speed.
During operational review meetings, when different business units are struggling with delays, bottlenecks, and inefficiencies in their workflows, thereby needing to boost agility.


What, When, Why Problem Framing

Learn about Problem Framing as a a strategic approach to understand, define, and approach complex challenges effectively. It’s about identifying the right problem to solve before jumping into solutions.

  • Introduction to Problem Framing
  • Learning from failure

Groundwork - How to prepare a Problem Framing Workshop

To conduct a successful one-day workshop with key decision-makers, thorough preparation is crucial. You will learn how to gather customer data and engage with stakeholders to grasp their perspectives. Finding innovative ways to visualize this information is important, as you'll need to present it clearly and concisely to busy stakeholders. You will learn practical methods to:

  • Pick a problem
  • Assemble the problem framing team
  • Select a target customer
  • Gather research and visualize data

Facilitation - How to conduct a Problem Framing Workshop

You'll learn the essential mindset and best practices for leading a Problem Framing workshop. You'll also discover how to adapt the method to suit different situations, as each problem may need a unique approach depending on your objectives. Key focus areas include:

  • Contextualize the problem
  • Justify the business nedd
  • Understand the customer
  • Problem Statement
Need more info? Let's chat!
meet your trainer

John Vetan

Co-founder | Trainer | Expert

I am a seasoned expert in innovation and business transformation and the co-founder of Design Sprint Academy. Our consultancy is dedicated to aiding organizations to make better products and services, foster customer-centricity, and elevate workplace culture and collaboration. We have successfully implemented this approach with global brands such as eBay, SAP, Amazon, RGA, Adidas, Redbull, and Roche, to name just a few.

“DSA provides an amazing training experience. John and the team have developed a professional and fun experience with just the right mix of presentation content and hands-on demonstrations. I'm confident we can apply the methodologies taught to deliver impact!”
Kris Wahl, Innovation Project Manager @ Turner Construction Company
Behind the Scenes: Corporate Training with Big Brands
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Still deciding?

Would it be a waste of time to have a chat with one of our experts to see if our Problem Framing Training won't make a significant difference for you and your team?

Book a call