Bridge the gap -
AI strategy & execution

Most organizations get stuck between ambition and results.
Yet their greatest asset — the knowledge and expertise of their people — remains untapped.

We build the system for thinking, deciding, and building in the AI era - so your teams don't just keep up, they lead the way.

Trusted by Leading Innovators

The AI Ambition Gap

AI has changed the game — but most organizations are still playing by the old rules.
They’re under pressure to “do something with AI,” yet they’re stuck:

AI Strategies that don’t translate into execution.
Experiments that never scale beyond pilots.
Data locked in silos and compliance concerns slowing progress.
Teams moving fast but not together.

The problem isn’t technology.
It’s the missing system that connects strategy, people, and execution.

The System for Thinking, Deciding, and Building in the AI Era

We’ve codified how modern teams bridge clarity, collaboration, and experimentation — combining strategic thinking with applied execution. Our system helps organizations:

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Align stakeholders fast — create shared understanding across business, tech, and leadership.
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Frame challenges strategically - so every AI Use Case links to business goals.
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Scale capabilities — with repeatable methods your teams can run independently.
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Validate fast - through rapid prototyping and evidence-based decision-making.

It’s not theory or consulting decks — it’s a proven framework for moving from ambition to measurable results.

How it works in practice:

AI Problem Framing

Clarity on what to solve and why. Prioritize challenges that matter.

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AI Design Sprint

Validation through rapid prototyping and customer testing.

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Facilitation Mastery  

Turn facilitation from a skill into an organizational capability.

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AI Sprint Bootcamp

Apply AI strategically — build and validate functional AI Agents that drive business impact.

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Explore our services

Consulting & Facilitation

From AI strategy to real-world results

We help organizations translate vision into execution — turning strategy decks into validated, scalable outcomes. Our facilitation approach aligns stakeholders, clarifies direction, and accelerates delivery — fast.

Training & Certification

Build the capabilities to lead in the AI era

Our programs transform teams from “AI-curious” to “AI-capable.” We combine facilitation mastery with applied AI strategy — creating the skills, structure, and confidence to drive innovation independently.

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Why teams choose dsa

We’re not consultants, trainers, or facilitators for hire. We’re capability builders — helping teams learn, think, and execute with clarity and speed.

More about our approach

PROBLEM FRAMING. DESIGN SPRINTS. AI Opportunities

Leveraging two decades of product and innovation experience, our approach enables product leaders to confidently define problems, identify growth opportunities and validate solutions at speed.

More about our vision

What sets us apart

Proven Results

Every method we teach has been tested in real projects with Fortune 500s and public institutions. We don’t experiment on clients — we share what already works.

Plug & Play

Our tools integrate seamlessly with Agile, Lean, and Innovation systems. No disruption — just alignment, speed, and results.

Pioneering Expertise

We were among the first to bring Design Sprints and Problem Framing into enterprises — and we continue to evolve these methods for the AI era.

Empathy at the core

Innovation only works when it’s human-centered. Our approach ensures solutions resonate with your customers.

Data-driven decisions

We believe that smart decisions can only be rooted in tangible evidence and insights.

Clarity over complexity

We don't use fancy words and consultant jargon. We rely on common sense and strive for clarity.

Shape your AI future — before it shapes you.

Whether you’re launching your first AI initiative or scaling proven use cases, we’ll help your teams gain the clarity, alignment, and confidence to deliver.

Thought Leadership
Sharpened by practice. Backed by experience.

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Our success stories speak for themselves

Felix Wang
Senior UX Designer @ Google

DSA is one of the leading organizations on bringing the Design Sprint methodology to an ever-growing audience. They are great strategic collaborators and bring a wealth of experience from the facilitation of Design Sprints to scaled outreach and education of the broader Design Sprint Community. The team consistently produces great work and constantly shares their recent learnings and insights with the community.

Gavriel Magonet
Fintech Creative Technologist, Strategist @ Runpath by Experian

Working with Design Sprint Academy we completely unlocked the benefits of design sprints promised in the book Sprint. Design Sprints are now a cornerstone of how we work and we continue to improve them with help from the Design Sprint Academy.

Seamus Gavin
Innovation Manager @ BSI Group

DSA gave me a great grounding in facilitation techniques and design sprint methodology. The quality of their tuition and facilitation and attention to detail in how they present their approach sets them apart.

Audrey Watanabe
Associate Manager, Inventor Relations @ MATTEL

I recently participated in a design sprint training and it was GREAT! Design Sprint Academy was professional, knowledgeable, and enthusiastic about the seminar material and helped my group feel comfortable and confident as well.
The hands-on learning was excellent, and I really appreciated getting both participant and facilitator perspectives.

David Chavez
Senior Design Manager | Seller Experience @ eBay

DSA mastered the art of the perfect remote sprint. We had a week-long sprint and a 2-day training session with them, led by John. His expertise and efficiency in facilitating remote sprints were evident. His experience and insightful examples answered all our queries. For top-notch design sprint facilitation, choose John and his team. I highly recommend him and look forward to future collaborations.

Chris Wahl
Innovation Project Manager @ Turner Construction Company

DSA provides an amazing training experience. John and the team have developed a professional and fun experience with just the right mix of presentation content and hands-on demonstrations. I'm confident we can apply the methodologies taught to deliver impact!

Tim-Allan Schäufelin
Senior Product Manager @ Adidas

John and the Design Sprint Academy are a highly professional team. They helped to identify the right problems, generate a context that was needed to find the right answers, and enabled our team to have creative exchanges and take a significant step forward in our project. All this considered our needs and was tailored during the process.

Christine Davey
Head of Digital Business Transformation @ Which?

The strongest outcome for me was the ability to scale capability quickly. We now deliver Problem Framing sessions in-house directly off the back of the Design Sprint Certification program.

Think Big.
Start Small.

Step into the future with our simple, yet effective methods.
We're waiting on the other end of the line.

Let's start a conversation