Problem Framing: facilitating decision-making and getting stakeholder buy-in - Dubai, UAE

May 16, 2024
  • Date: May 16th, 2024
  • Location: Dubai, UAE
  • Partners: IFZA

In today's fast-paced and ever-evolving business landscape, product and innovation managers face unprecedented challenges. Rapid technological advancements, shifting consumer behaviors, and new regulations demand agile and effective decision-making.  A powerful tool for navigating these challenges is the Problem Framing Workshop. This focused approach brings together key stakeholders, encourages data-driven decisions, and aligns efforts with overall business objectives. Here's why facilitating decision-making through problem framing is essential and how it can benefit your organization.

Why Effective Decision-Making Matters

Product and innovation managers are at the forefront of driving growth and innovation. However, they often face significant challenges, such as:

  • Balancing short-term and long-term goals: Ensuring sustainable growth while meeting immediate business objectives and key performance indicators (KPIs).
  • Aligning stakeholder interests: Managing differing priorities and expectations from executives, sales, marketing, and engineering teams.
  • Integrating customer feedback: Continuously discovering and incorporating customer feedback to enhance product experiences.
  • Navigating market and technological changes: Adapting to rapid technological advancements, new regulations, and shifting consumer behaviors.

Traditional decision-making processes may fall short in such a dynamic environment.

This is where Problem Framing Workshops come into play.

Developed at Google San Francisco, Problem Framing is a powerful method to supercharge teamwork and decision-making. Now, we're excited to bring this game-changer to Dubai's innovation community! In collaboration with IFZA, we recently hosted a dynamic workshop titled "Problem Framing: Facilitating Decision-Making & Getting Stakeholder Buy-in for Innovation & Product Leaders." Led by industry experts John Vetan (Design Sprint Academy Co-founder) and Sara Aiello, MBA (IFZA Startup Ecosystem Manager), attendees gained practical insights for securing stakeholder buy-in for their product vision.

What is Problem Framing?

A Problem Framing Workshop is a structured, one-day session that brings together key stakeholders to:

  • Share perspectives
  • Align on shared goals
  • Define a clear problem statement
  • Understand the data and underlying issues
  • Make informed and focused decisions
Why Corporate Innovators and Product Managers need to facilitate Problem Framing Workshops?
  • Enhanced Clarity and Focus: By bringing together diverse perspectives, the workshop helps break down complex problems into manageable chunks. This ensures everyone has a clear understanding of the problem and can work towards a common goal.
  • Stakeholder Alignment: One of the biggest challenges in decision-making is aligning stakeholder interests. The Problem Framing Workshop fosters open communication and collaboration, ensuring all voices are heard and considered. This alignment is crucial for successful project execution.
  • Data-Driven Decision Making: The workshop encourages the use of data and research to inform decisions. This reduces reliance on assumptions and leads to more objective and effective solutions.
  • Efficient Use of Time and Resources: By focusing on the right problem from the start, organizations can save valuable time and resources that might otherwise be wasted on misaligned efforts. The workshop streamlines the decision-making process, leading to quicker and more decisive outcomes.
  • Empathy and Shared Understanding: Through activities like customer journey mapping and stakeholder mapping, participants gain a deeper understanding of customer needs and the business context. This empathy helps in designing truly customer-centric solutions.
  • Opportunity Identification: The workshop helps identify new business opportunities by focusing on desired outcomes that are important to customers but not adequately addressed by existing products or services.

Here is a sneak peak into this amazing event.