Value Propositions Sprints at Barclays

DSA Team

Date: July 2020
Location: London, UK
Sponsor: Barclays


  • Matthew Lockyer - Head of Experimentation at Barclays API Business, with a background as a full-stack developer and experience in running design sprints at Visa and Capco
  • John Vetan - the founder and CEO of Design Sprint Academy, who has over 20 years of experience in building digital products, innovation, and transformation.
  • Mark Garner - DSA

Key Topics

What is a Design Sprint
When to run or not to run a Design Sprint
Types of Sprints at Barclays:
  • Value Proposition Sprints: These sprints focus on creating and evaluating value propositions. They involve a systematic approach to ideation and validation within the context of Barclays API Business.
Challenges in Running Sprints:
  • Issues with problem statements being too specific or broad.
  • Challenges of senior stakeholders pushing their agendas, affecting the sprint's direction.
  • Difficulties in measuring progress and the lack of sufficient data to inform sprint decisions.
  • The team growing unwieldy as more people want to be involved, leading to potential dilution of focus.
Strategies to Overcome Challenges:
  • Keep teams small (maximum of 5 members), with a flat structure and a focused problem statement.
  • EncouragE a proactive stance and emergent thinking, along with documenting assumptions.
  • Initially excludE senior stakeholders to allow for unbiased and innovative thinking.
  • Implement a quick 1-2 week timeline for research, solutioning, validation, and business modeling.
How to Embed Design Sprints:
  • Identify key business units and stakeholders, preparing compelling pitch packs.
  • Understand the size and impact of the opportunity.
  • Develop internal capabilities for future project execution, though sometimes opting for external agencies or joint ventures for quick implementation and policy isolation.