A high-impact, 90-minute workshop for decision-makers to define their target audience and craft a clear problem statement.
Skip endless decision-making meetings and zero in on a problem that truly matters.
It's ideal just before a design sprint, specifically 2-3 weeks prior. This timing allows for maximizing its impact during the preparation phase, ensuring the design sprint is grounded in a well-defined and relevant problem.
When a team is about to embark on significant product development or innovation projects, this workshop can help in aligning the stakeholders' understanding of the customer's needs and the core problem, leading to more targeted and effective development efforts.