Facilitator Kits
Most ideas sound good in a meeting. This document helps you prove that you understand the problem, the customers, and the business direction. Here's what will help you do:
A structured, fill-in-the-blanks template to craft a clear and concise opportunity statement that connects customer needs with business value.
5 key strategic questions to help you articulate the problem, background, constraints, and context — making it easy to communicate why this matters now.
Clarifies business objectives, desired impact, and how success will be measured — ensuring alignment between opportunity and strategy.
Focused prompts to ensure you truly understand the customer segment, their pain points, validated insights, and key assumptions.
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Who is the Strategic Opportunity Brief for?
This brief is designed for corporate entrepreneurs, product teams, innovation leads, and facilitators who want to clarify opportunities before they pitch, prioritize, or build. If you need to align stakeholders around what’s worth solving — this is for you.
How is this different from the 4U Workshop?
The Strategic Opportunity Brief helps you prepare for prioritization. It helps you clarify opportunities in advance. The 4U Workshop is for evaluating and prioritizing those opportunities together with your stakeholders. The brief makes the 4U Workshop more effective because you come prepared with structured, thought-through opportunities.
What if I already have an idea?
Perfect. This brief helps you sharpen it. It’s not just about brainstorming ideas — it’s about testing if your opportunity is worth pursuing now, aligning your thinking, and preparing for the next decision.
Is this only for big companies?
No. Whether you’re a solo founder or part of a large team, this brief works at any scale. It’s about clarity, not company size.
Why do I need this?
Ever pitched an idea and heard: “But why this now?” “Who’s it really for?” “What’s the impact?” That’s not them being difficult. That’s them asking for clarity. The Strategic Opportunity Brief helps you answer these questions upfront — so you don’t lose momentum in the room.
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